The Esthetician's Guide to Business empowers you to build your dream business.
Transform your business and live a life you love!
In this course you'll learn how to:
- Identify who you want your soul client to be
- Create an evergreen (and adjustable!) soul client profile to help you with branding, content, and other important business decisions that will affect the success of your business
- Craft an "I help" statement to easily, effectively and powerfully communicate what you specialize in
- Construct a strong, foundational business plan to ensure business success
- Design a targeted marketing plan that helps increase engagement and connect authentically with your soul client
- Develop a pricing strategy to ensure excellent profit margins
- Forecast sales effectively
- Sell effortlessly through "Conversational Selling"
- Implement systems and operations that allow your business to function smoothly
- Understand the basics of financial planning
- Get up and running with Esthetics Online
You'll also get extremely helpful working documents and fillable templates.
You can use these as you devise your plans and as you continue to develop your business!
- Lesson templates for most lessons
- A complete Business Plan Template
- A Pricing Strategy Template
- A Market Research Template
- A Quarterly Marketing Budget Template
- A 12 Month Sales Forecast Template
- A Monthly Sales Goal Template
- Virtual Consultation Templates
- 20+ Video Trainings