I don't believe in chasing money. Chase your dreams, do what you love, forge on when everyone else quits and serve others with heart and integrity.
If you do that, everything else will fall into place.
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The difference between those who succeed and those who don't isn't talent, luck or popularity.
The difference between those who succeed and those who don't is persistence, confidence, integrity... and a lot of coffee.
Who does The Esthetician's Guide to Business benefit?
Next-Level Solo Estheticians
Stop using the same old outdated techniques. Brochures and business cards are not going to get you the results you're looking for.
Over the last few years, there has been a huge shift in the way we can do business as Estheticians. Everyone is online now. Your business needs to be too.
The Esthetician's Guide to Business will transform the way you do business in this new era. You'll learn modern, fresh business strategies that will help you monetize your business to six figures.
Next-Level Beauty Business Owners
Expanded menus and discount vouchers are not going build a business you love - and still love 5-10 years from now.
Learn and implement modern, fresh business strategies that will help you guide your team to making multiple six figures.
The Esthetician's Guide to Business will assist you in finally achieving the goals you've been wanting to achieve for some time by providing you with new techniques that far surpass the old brochure and business card approach.
People talk about being humble when you're learning. I think it's important to be humble when you're teaching too. Ego is the enemy of growth for everyone involved.
It's important to remember where you came from.
What will you learn from The Esthetician's Guide to Business?
The single most important thing you can do as an esthetics business owner is utilize the online space to easily acquire the clients you love. This is what you subconsciously want to do, but most people panic at the thought of it, and do not give themselves permission to do it (even though this could bring incredible results immediately!)
Plan for Success - When it comes to eyeliner, we're with you... just wing it! However, winging it in business is unwise. Due to a lack of planning and understanding the needs of their target market, 50% of small businesses fail in the first year and 95% of small startups fail within the first 5 years. The Esthetician's Guide to Business will help you plan and gain success using organic marketing and a strong online strategy.
Become a Savvy Business Owner - Being an incredibly talented Esthetician doesn't make you a knowledgeable and well-prepared business owner. And being an incredible business owner doesn't translate to understanding what it takes to gain the right clientele as a beauty professional. The Esthetician's Guide to Business will help you craft strong business and marketing plans as well as scale and grow your business without spending a dime on ads.
Build your Dream Business - Most Estheticians become business owners because they want the freedom to be their own boss and build a life they really love. So, why would you start taking on clients and services you don't really love just to get clients in the door? The Esthetician's Guide to Business will help you create a business you love by helping you to discovering who your soul clients are and teaching you the growth strategies you'll need to easily get those clients in the door.
Hi! I'm Amber. Wifey to the most amazing man ever, Mom of 2 boys (1 on Earth and 1 in Heaven), Enneagram 4w5 and skin science nerd.
Prior to building my own dream business, I had an almost 20+ year career in high-level retail management and the corporate sector.
For 5 of those years, I was a Senior National Educator for Benefit Cosmetics where I wrote global educational and selling strategy and coached and developed thousands of other Estheticians all over the country.
I've established 4 interconnecting businesses in the beauty industry using the power of online commerce and organic marketing.
While The Esthetician's Guide to Business has been a game changer for others, it's also been a tremendous blessing for me. Giving back to my community, serving others with integrity and empowering other women are part of my DNA. This business allows me to do all three regularly and do what I once only dreamed about.
Are you ready to level up without spending a dime on ads?
I write my dreams in pencil. Not so they can be erased, but because they can always be revised.
Ready to get started?
Join Estheticians Unite! on Facebook™. Learn about the business side of owning and operating an Esthetics Business while uniting with other supportive solo Estheticians working to build their dream businesses.
If you’re a next-level Solo Esthetician or next-level Beauty Business Owner who’s ready to master business planning, learn engaging, effective organic marketing strategies that will help you acquire at least 100 new clients a month and scale your business in person and online, 1:1 consulting is for you.